Join Siemens and shape the future with technology that matters

Key Responsibilities

• Support go-to-market execution for Capital X Panel Designer, including campaign planning, audience targeting, messaging coordination, and campaign calendar updates.
• Execute full-funnel digital campaigns across email, paid search, LinkedIn organic and paid, and Google Ads, working from agreed campaign objectives and timelines.
• Coordinate seasonal and promotional campaigns, including landing pages, email sequences, ad creative, partner assets, and launch readiness checklists.
• Work with the SEO agency to follow up on recommendations, track implementation progress, and support improvements to organic visibility and digital presence.
• Maintain campaign tracking discipline, including UTM tagging, pixel coordination, and basic attribution checks to support reliable performance reporting.
• Coordinate third-party content opportunities, such as sponsored articles, newsletters, or email lists, to extend campaign reach beyond owned channels.
• Draft and refine customer-facing marketing copy that is technically credible, clear, and suitable for engineering audiences.
• Prepare and update marketing collateral, campaign briefs, social posts, email content, landing page copy, and partner enablement materials.
• Collaborate with sales, product management, partners, and stakeholders to ensure campaign execution is aligned with business priorities.
• Support partner enablement by preparing content, assets, campaign kits, and localized materials where required.
• Assist in collecting partner feedback, market insights, and campaign performance inputs for internal reporting.
• Prepare monthly and quarterly marketing performance reports, including campaign metrics, key learnings, and recommended follow-up actions.
• Support marketing budget tracking, purchase requests, vendor coordination, and spend documentation where needed.

Qualifications

• A degree in Marketing, Communications, Business, or a related field.
• Hands-on experience supporting digital campaigns across channels such as email, LinkedIn, Google Ads, paid search, organic social, or content syndication.
• Good understanding of B2B marketing funnel concepts, including awareness, lead generation, nurture, conversion, and retention.
• Experience preparing campaign assets such as emails, landing pages, social posts, ad copy, presentation slides, briefs, or partner kits.
• Working knowledge of campaign performance metrics, including impressions, clicks, CTR, CPC, conversions, leads, and campaign ROI.
• Basic understanding of SEO principles and how content, keywords, and website structure support digital visibility.
• Strong written communication skills, with the ability to create clear and professional copy for technical or B2B audiences.
• Comfortable working with cross-functional teams across sales, product, partners, design, and regional stakeholders.
• Organized, detail-oriented, and able to manage multiple campaign deliverables within agreed timelines.
• Experience working across international markets or with multicultural teams is an advantage.

Nice to Have

• 3+ years of B2B SaaS, digital marketing, product marketing, or campaign marketing experience.
• Familiarity with electrical CAD, PLM, engineering software, or industrial technology markets.
• Experience supporting partner or channel co-marketing activities.
• Experience using marketing automation, CRM, analytics, or reporting tools.